Any Questions? Read Our Google Ads Marketing FAQs

Is it necessary to have a Google Ads account in order to begin advertising?

No, you do not need to have an existing Google Ads account. At RankRanchers, we will set up an account on your behalf, linking it to your name. This way, you always have full access and control over your account.

What should I do if I already have an existing account?

If you already have a Google Ads account, that’s great! We will request access to your current account and conduct a comprehensive review. After examining the details, we will provide you with our suggested changes for your approval before making any modifications.

In what ways can Google Ads be beneficial to my business?

Google Ads can help you reach new customers, increase website traffic, and boost sales. It can help you achieve various goals, such as:

  • Generating more calls to your business
  • Increasing visits to your physical store
  • Driving traffic to your website
  • Boosting online sales of your products

We can work with you to create a Google Ads campaign that meets your specific goals.

How frequently will you be working on my account?

At RankRanchers, we actively manage your Google Ads account on a weekly basis. Our team will monitor your conversions, bids, and ads to ensure they are tracking correctly. We will also make necessary adjustments to optimize your ads and improve conversion rates.

What are the payment options for my ad spend?

You will pay your ad spend directly to Google. We will need to have your credit card information on file.

How is the recommended ad spend determined?

We will use several factors to determine your recommended ad spend, including your budget, your goals, and the competition for your keywords.

What are the different platforms where my Google Ads can appear?

Your Google Ads have the potential to reach a wide audience across various platforms. They can be displayed when people are using the Google search engine, browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

How does the Google Ads process work with RankRanchers?

RankRanchers simplifies the Google Ads process by handling it all for you. Here’s an overview of the steps involved:

For Clients with an Existing Google Ads Account:

  • Week 1: We gain access to your current Google Ads account and conduct a comprehensive review. Based on our findings, we compile suggested changes and present them for your approval.
  • Week 2: Upon receiving your approval, we implement the recommended changes to optimize your campaigns for better performance.
  • Week 3: We diligently monitor and track the performance of your ads, conversions, and campaigns to ensure they are meeting your goals.
  • Week 4: We maintain active monitoring and tracking of your ads, conversions, and campaigns, making any necessary refinements for continued success.

For Clients without a Google Ads Account:

  • Week 1: We establish a Gmail account, conduct thorough keyword research and analysis, assess competition, set benchmarks, define target keywords, and create campaigns based on the chosen keywords.
  • Week 2: We craft compelling ads, configure tracking mechanisms, submit ads for approval, and initiate the campaigns.
  • Week 3: We closely monitor and track the performance of your ads, conversions, and overall campaign progress.

Week 4: We continue monitoring and tracking the ads, conversions, and campaigns, making necessary adjustments as needed.

How many campaigns will be set up for my business?

To maximize the quality score, lower your cost per click, and increase conversions, we set up campaigns for each keyword group. This approach allows us to tailor your advertising strategy based on the unique characteristics of each keyword group.

What is the maximum number of keywords that can be targeted?

The number of keywords we target depends on your ad spend. Initially, we typically start with groups of 25-100 keywords. As we progress and refine your campaigns, we may expand the number of keywords.

What is the reason behind charging a flat rate instead of a percentage of spend?

At RankRanchers, we believe in ethical business practices. We charge a flat rate for our services because we believe that the level of work required remains consistent, regardless of the ad spend.

Does the service include ad design and copywriting?

Absolutely! At RankRanchers, we take care of all aspects of ad design and copywriting. We create compelling text and banner ads and craft engaging ad copy that resonates with your target audience. However, if you choose to use pre-roll ads, you will need to provide the video. For optimal performance, the video should be 15 seconds or less.

What kind of information or materials do you require from me for Google Ads?

We will need access to your Google Ads account, your Google Analytics account, and your website. We will also need your credit card information if you are creating a new Google Ads account.

How can I initiate the process of getting started with Google Ads?

Getting started with Google Ads is simple! Visit our website and choose a package that suits your needs. Add it to your cart and proceed to sign up. Once you sign up, you will receive a welcome email that outlines the entire process, guiding you through the steps required to get your Google Ads campaigns up and running smoothly.

What happens if I decide to discontinue using Google Ads services?

Rest assured, you will retain ownership of your Google Ads account even if you decide to stop working with us. We recommend keeping your ads active with a small daily spend to maintain your grandfather status with Google.

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